Agency Sales June 2019 | Page 43

b) Includes an action or a call to action i. e., Anderson account— yes they received the shipment.
Better answer: b). Actions get noticed and calls to action get faster replies. The easier you make it for others to quickly get what you want or what you’ re providing( by simply viewing your subject line), the more they’ ll consider you to be efficient and easy to work with.
3. Your e-mail signature line includes:
a) Your full name, title and contact info including physical work address.
b) A generic title only i. e.,“ ABC company support service.”
c) There is no signature line when you e-mail from your phone.
Best answer: a) Remember to include your full name and business contact info( even from your phone). The more anonymous you are, the more it appears to customers that you are hiding behind a veil of bureaucracy, and that you are avoiding taking responsibility. Conversely, by volunteering your full name and contact info, you demonstrate that you are comfortable being held accountable. Your stature is instantly elevated.
4. You provide written info in this order:
a) Sequentially— beginning with background info, then providing the conclusion or call to action.
b) Start with your main conclusion or call to action up front, then providing additional background, if needed.
Better answer: b). Get to the point. If you haven’ t corresponded recently then it’ s fine to start with hope you are well. Then get to the gist of what you’ re trying to say. The background stuff if needed can come later. Short e-mails get read while long e-mails get scanned and forgotten. Keep in mind when you’ re communicating up the chain of command that senior managers rarely need or want all the background. When they ask for the temperature outside, they don’ t want to know how to make a thermometer.
5. When communicating with customers you tend to:
a) Stick to providing facts about your products or services.
b) Provide products and service facts and how they benefit the customer.
The better answer: b). While in question # 4 we stressed the importance of short messages, we don’ t want customers to be short changed. To create extra perceived value simply add the words,