Make your customers excited that you’ re in business. Make them grateful that they have the opportunity to buy your services or products. Make them feel like they are your most important customer. Make your service so outstanding that they wouldn’ t think of doing business with anyone else. And then— find a way to make your service even better!
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John Tschohl
John Tschohl is the founder and president of Service Quality Institute— the global leader in customer service— with operations in more than 40 countries. He is considered one of the world’ s foremost authorities on all aspects of customer service and has developed 17 customer service training programs, including his book and training program Coaching for Success. His monthly strategic newsletter is available online at no charge at www. customerservice. com. He can also be reached on Facebook, LinkedIn and Twitter.