or increased loyalty, goodwill and even repurchasing. Keep in mind, there’ s nobody more valuable than the customer.
Top companies like Southwest Airlines, Apple, and Amazon have known for years that great customer service doesn’ t cost …. it pays!
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John Tschohl
John Tschohl is the founder and president of Service Quality Institute— the global leader in customer service— with operations in more than 40 countries. He is considered one of the world’ s foremost authorities on all aspects of customer service and has developed 17 customer service training programs, including his book and training program Coaching for Success. His monthly strategic newsletter is available online at no charge at www. customerservice. com. He can also be reached on Facebook, LinkedIn and Twitter.