A Main Purpose of MANA Is to Help Our Manufacturers’ Representative Members Succeed and Grow Their Businesses
February
2019
A look at our membership shows significant diversity. Our largest member employs 53 outside sales employees, the average is five employees and 20 percent are one-person operations. Forty-one members started their manufacturers’ representative businesses within the past two years. Our average member started their rep firms 33 years ago and our oldest member started in 1918. MANA manufacturers’ rep members sell into diverse markets as well, from OEM accounts, reseller( wholesalers, distributors, retailers) accounts, government accounts and end-user accounts. We really do have a diverse membership.
Diversity exists in one other important area as well, and that is how professionally they operate their businesses. A significant number of our members rank high on the professionalism scale. Needless to say, they generate substantial orders for their principals and profits for their firms. When they retire and sell their businesses, they sell theirs for lots more than the others.
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Want to improve your professionalism level? Your MANA membership includes resources that help. The issue, as we see it, is everyone is way too busy these days to engage in learning. While people may want to invest time to change what they do and how they do it, the pressures of daily life prevent them from accomplishing this goal.
What does it take to motivate you to make changes? The rational benefits of higher quality principals, higher profits, or higher value to the agency when you sell it? Or would it be the