A Reason Why Many Salespeople Fail and
How to Avoid It
In an article by friend and colleague John Brubaker( CoachBru. com), he stated,“ According to a U. S. Department of Commerce research study, in the first five years of a business the survival rate for independent small businesses is less than 20 percent but the survival rate for franchises is 95 percent.” © Africa Studio | stock. adobe. com
He continues:“… it isn’ t so much the name recognition … it’ s the fact that with a franchise you get to utilize a turn-key set of business operations [ a successful system that works ] as opposed to having to invent the wheel in your own business.
“… Starbucks [ has ] an excellent system, which is why they have a thriving business. From the point of purchase displays, merchandising, upsells, menu options and language to the tiered pricing, customer service, and order production / fulfillment methods they have a calculated, streamlined process for every single touch point.( Note: The system does not vary from store to store within the franchise. The system is the system.)”