Promote your product and help them develop their own interests in your product.
Adam Smith said it best:“ It is not from the benevolence of the butcher, the brewer, or the baker that we expect our dinner, but from their regard to their own interest.” You are trying to provide the best, and customers want the best. Help them and you will help yourself.
Our company is always a top performer at trade show lead gathering— I hope to keep that tradition alive.
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Don Sparks
Don Sparks is regional sales manager at Grace Engineered Products, Inc. in Davenport, Iowa. He can be reached at dsparks @ grace-eng. com.